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Articles: SEO and SEM Tips

The aim when designing websites is of course to get web surfers with search engine friendly and optimized web pages but also to convert those web surfers in money for the effort taken to design the website and to promote the website’s product or service. Designing websites is also an opportunity to create something aesthetically pleasing that also works on a practical level, bringing new business for products or services.

The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. Moreover Search Engine Optimization can easily be defined as: The practice of obtaining high search engine rankings by performing keyword research, modifying the HTML code to reflect such keywords and building relationships with other websites to promote your site via a linking campaign.

Keyword density checker tools are used to check how many times (percentage) a keyword was placed on a web page. A keyword density of 2% or 3% is considered pretty good by the search engines. Higher percentages of keywords on a web page might be considered spamming by search engines. Prime locations for keywords are in Title Tags, Keyword Meta Tags, Description Meta Tags, Alt Tags for images and Header Tags.

Manually performing internet marketing activities such as submitting your website to search engines, updating your bids for your Pay Per Click Campaigns or sending your newsletter to a hundred email addresses one by one can be an extremely time wasting experience, which in today’s online marketing arena can cost you heavily.

Carefully considering things such as best length of lease and residual value and then taking a few simple steps at the beginning of the lease and during the lease term can pay big dividends when the lease ends. The first thing is to read the lease document carefully and clearly understand the sections covering excess mileage, wear and tear, and processing fees.

Paid Search engine optimization involves placing 'paid' advertisements on the search engine results pages. They are the text links that appear on the top or right-hand side of the search engine results page. These advertisements contain textual links to websites or landing pages that are relevant to the search query entered by the user. Paid search is also referred to as sponsored listings or Pay Per Click listings.

Search Engine Marketing is the new buzz phrase. Engaging customers on a personal level - blogs, vlogs, social media, it was all there before, but now people are beginning to understand the merits of using networking sites like Twitter (which we’ll look at a little later) to promote your business to the world.

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